Better Beans

A branding project created for a coffee brand that emphasizes its sustainability. It's a collaboration between Anna Yang and Anna Vallario, in which I lead the design and Anna Vallario lead the animation

Concept

For this project, we decided to create a mock-commercial for the coffee brand named Grumpy Mule. 
Most people rely on coffee in their daily lives. With this commercial for Grumpy Mule, we aim to spread awareness about the options
that climate-conscious consumers have when it comes to picking a coffee brand that supports our environment.
We drafted the script and designed the piece with some researches into modernism and cubism art movements.

Processbook

Final Styleframes

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