An illustrative music video created for the song Superhero by Lauv
Superhero is a song created by Lauv, one of my favorite artists. It's an emotional and story-based piece. The song was inspired by one of his projects called "My Blue Thoughts", where he brought the box with his on tour and ask people to write whatever they are feeling and put it in the box.
The story behind the making of the song is very sentimental and possesses strong emotional impacts. Therefore, I decided to communicate a similar 'blue' feeling to the audience.
The type chosen for the project is a handwriting font. In this case, it gives more personal feeling to the piece. After researching the original music video, I decided to make the characters in his story more abstract in order to trigger the chemical reactions among the audience.