Vëra

A product designed by Mikayla Kim, Yeji Han, Anna Yang, Jacob Ho, and Vicky Phan. It's a platform where future entrepreneurs can share ideas and connect without pressure.

Overview

  • A week-long challenge at SCAD
  • UX design and product branding
  • Conduct primary and secondary research
  • Create a vision video for pitching a business idea
Problem: How do we make the process of becoming an entrepreneur accessible?
SolutionVëra embedded a strong pairing system, so-called Network. Our community connects people based on personal interests and ideas. It allows users to like, comment, and message other individuals and take their crazy business idea to the next step.

Challenge Brief

Start Up is a week-long design sprint challenge at SCAD. The topic this year was Giving A Voice. Inspired by this very competition, our team decided to bring future entrepreneurs' voices to the world by creating this user-friendly platform. 
In this project, I was responsible for the overall visual design. To be specific, I set up the design direction for the user platform, product prototype, large poster, and created the vision video and the postcard for the exhibition. 
 
Throughout the project, we have team management, case study content strategy, vision video, and a final presentation board. 
Using the online platform, we designed a space where people can post ideas without being judged, and connect will people who share the same interest and goals.

Final Presentation

Design Process

The platform was designed and created with the theme of space. The use of color blue and orange was able to give the users a sense of trust and comfort. The product is very user-friendly, to conclude, it's like a Tinder version of LinkedIn.
 
The font choice of the design is Open Sans, a humanist sans-serif typeface designed by Steve Matteson and commissioned by Google. It provides a simple and clean look to the overall design. 
Thank you!
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